Cover of the 2025 Activated Insights Benchmarking Report. It features diverse individuals in home-based care settings, including caregivers and patients, against colorful backgrounds. Text highlights home care, home health, and hospice themes.
Cover of the 2025 Activated Insights Benchmarking Report. It features diverse individuals in home-based care settings, including caregivers and patients, against colorful backgrounds. Text highlights home care, home health, and hospice themes.
The results are in!
The results are in!

The 2025 Activated Insights Benchmarking Report will be available soon. Get $300 OFF when you pre-order! (No code needed. Report available Late Spring.)

Upcoming Webinars

On Demand Webinars

  • Webinar promotion titled "The State of Recruitment & Retention in Home-Based Care" with a blue background. The image includes a brochure named "Benchmarking Report" from Activated Insights, featuring icons, images of people, and the brochure's cover.

    Activated Insights (formerly HCP) has released its 2024 Benchmarking Report. To celebrate its milestone 15th edition, we’re rolling out a series of webinars exploring the key findings, trends, threats, and opportunities from each section. 

  • Promotional image for a webinar titled "Nursing Perspectives: Advancing Physical, Mental, Spiritual, and Social Wellness in Health Care." Presenter names are listed with headshots: Linda Leekley, Brandy Morgan, Wendie Colvin, Amber Shilling.

    Join us for a transformative webinar hosted by members of our Clinical Team here at Activated Insights that will explore the four pillars of wellness — Physical, Mental, Spiritual, and Social — and how they intersect to create a healthier, more balanced life for those in care.

  • Webinar announcement with the title "Marketing to Connect with Your Long-Term and Post-Acute Care Audience." The image includes a woman holding a megaphone, abstract shapes, and a circular photo of the presenter, Julie Redd.

    Effective promotion has the power to raise awareness and drive sales by breaking through the clutter and demanding your audience’s attention. However, many long-term and post-acute care providers miss the mark when it comes to promoting their business and end up getting lost in the noise.

  • Webinar promotion image titled "Unlock Hyperlocal Strategies to Scale Your Home Care Business" with presenters Mishelle Payne, Michelle Cone, and Louie Frank. Background features geometric patterns and group photo of people discussing.

    Ready to boost your home care business and stand out in your local market? In today’s competitive landscape, mastering hyperlocal strategies can set you apart from the competition and drive business growth. Join us for an exclusive webinar where experts from HomeWell Care Services and Activated Insights will reveal the secrets to building a powerful local brand that resonates with your community.

  • Webinar slide titled "How to Improve Interview Show-Up Rates & Get More Employees to Their First Shift in Senior Living and Home-Based Care" featuring an elderly lady with a caregiver on the left and a presenter photo of Bryan White on the right.

    Are you facing high interview no-show rates and struggling to retain employees past their first shift? In the Senior Living and Home-Based Care industries, these challenges are all too common—and costly. It’s time to transform your recruitment process to overcome these hurdles. 

  • The image is a webinar promotional graphic with the title "How Training Will Turn Your Senior Living Staff into Compliant, Confident, and Exceptional Leaders." The presenter is Megan Teis, Director of Course Development. A photo shows Megan and another of a caregiver with a senior woman.

    At the heart of every exceptional senior living community are leaders who turn everyday moments into meaningful experiences. Imagine the difference it would make if every administrator in your team could elevate their skills in communication, leadership, and care. With Activated Insights NAB Training, you can help your team do just that.

  • A webinar title slide with the text: "The State of Customer & Employee Experience in Home-Based Care." The image also includes the Activated Insights Benchmarking Report cover featuring a spiral-bound report and a logo in the bottom left corner.

    Activated Insights (formerly HCP) has released its 2024 Benchmarking Report. To celebrate its milestone 15th edition, we’re rolling out a series of webinars exploring the key findings, trends, threats, and opportunities from each section. 

  • A promotional image for a webinar titled "The State of Training in Home-Based Care." The background is light blue with a subtle graphic wave. The bottom right features a spiral-bound Benchmarking Report by Activated Insights, with images of smiling individuals on the cover.

    Activated Insights (formerly HCP) has released its 2024 Benchmarking Report. To celebrate its milestone 15th edition, we’re rolling out a series of webinars exploring the key findings, trends, threats, and opportunities from each section.

  • A promotional banner for a webinar titled "The State of Finance in Home-Based Care." The image features a book titled "Activated Insights Benchmarking Report" with a spiral binding. The background includes abstract blue waves.

    Activated Insights (formerly HCP) has released its 2024 Benchmarking Report. To celebrate its milestone 15th edition, we’re rolling out a series of webinars exploring the key findings, trends, threats, and opportunities from each section.

  • A webinar titled "The State of Sales and Marketing in Home-Based Care." The image shows the cover of the "Activated Insights Benchmarking Report," which features a smiling elderly couple and a healthcare professional. The background includes a wavy blue design.

    Activated Insights (formerly HCP) has released its 2024 Benchmarking Report. To celebrate its milestone 15th edition, we're rolling out a series of webinars exploring the key findings, trends, threats, and opportunities from each section.

  • A webinar titled "Key Findings from the New 2024 Activated Insights Benchmarking Report (Formerly HCP)" is announced on a blue background. Features a smiling woman embracing an elderly man, and an inset circle with a photo of the presenter, Todd Austin.

    For the past 15 years, Home Care Pulse (HCP) has been evolving with the industry to better support long-term and post-acute care providers. We are excited to announce that HCP is now Activated Insights, reflecting our expanded capabilities and commitment to home care, home health, hospice, and senior living markets.

  • HCP Webinar promotional banner titled "Navigating Challenging Waters: Solving Recruitment and Retention in Home-Based Care." Features presenters Bryan White and Josh Kondik with their photos. Background elements include geometric shapes and an abstract image.

    On average, home-based care providers are spending almost $175,000 a year in turnover costs for employees who last a maximum of 12 weeks.  It’s safe to say that traditional hiring methods in senior care are no longer working and haven’t been for a long time.