Cover of the 2025 Activated Insights Benchmarking Report. It features diverse individuals in home-based care settings, including caregivers and patients, against colorful backgrounds. Text highlights home care, home health, and hospice themes.
Cover of the 2025 Activated Insights Benchmarking Report. It features diverse individuals in home-based care settings, including caregivers and patients, against colorful backgrounds. Text highlights home care, home health, and hospice themes.
The results are in!
The results are in!

The 2025 Activated Insights Benchmarking Report will be available soon. Get $300 OFF when you pre-order! (No code needed. Report available Late Spring.)

Upcoming Webinars

On Demand Webinars

  • Image showing four headshots of people with logos next to their images, indicating their association with various companies. The title reads "Core Webinar" with "Presented by: Erik Madsen with Brandi Kurtyka, Kristen Duell & Linda Leckey" at the bottom. The sponsoring organization is Home Care Pulse.

    Recruiting, Retaining, and Managing Caregivers During the COVID-19 Crisis

    Learn from top leaders in home care education and technology as they discuss how to adapt your recruitment, retention, and management to the COVID-19 crisis.

  • Kire_Website Featured Image

    Best-Kept Secrets: 5 Things the Most Successful Agencies Are Doing Differently

    As part of last year’s Home Care Benchmarking Study, we analyzed providers billing more than $5M in annual revenue to learn what they’re doing differently than other agencies. Here are 5 key takeaways.

  • Advertisement for a CORE Webinar by Home Care Pulse, featuring presenters Caleb Hendricks and Tyler Guthrie. The design includes the Home Care Pulse logo and headshots of the presenters on a gray background.

    How to Get More—and Better!—Online Reviews Than Your Competition

    Nine out of every ten people considering home care in your area are looking at online review sites to decide which agency to use. If other agencies in the area show up higher on the list or have better reviews, you could be missing out on nine out of ten potentially new clients.

  • Promotional graphic for a "CORE Webinar" by home care pulse featuring presenters Erik Madsen, Gregg Mazza, and Brady Murphy. Includes headshots of the hosts next to company logos: Home Care Pulse, Home Care Breakthrough Solutions, and AlayaCare.

    Home Care Boardroom: How to Dominate Your Local Market

    Join three experts as they discuss how to fuse marketing, sales, and operations to become the go-to home care agency in your area.

  • Image of a promotional flyer for a CORE Webinar presented by Home Care Pulse featuring three speakers: Aaron Marcum from Home Care Pulse, Michelle Lisk from Synergy HomeCare, and Tim Hanold from Care Advantage, Inc. The flyer includes logos and headshots of the speakers.

    Home Care Boardroom: How to Motivate and Inspire Your Care Team

    Employees who feel appreciated, supported, and rewarded aren’t just more likely to do their best work and stay with your agency longer; they’ll make clients happier, they’ll make revenue grow faster, and they’ll make their boss’s life easier.

  • Graphic for a CORE Webinar featuring Erik Madsen from Home Care Pulse and Brandi Kurtyka from myCNAjobs.com. Both are pictured in circular frames. The logos for Home Care Pulse and myCNAjobs.com are displayed at the bottom.

    Competing for Caregivers: How to Win the Fight for Quality Employees

    Two CEOs discuss how to make your agency a magnet for the best caregivers in the area.

  • An image promoting a CORE Webinar presented by Erik Madsen, the CEO of Home Care Pulse. Erik is shown smiling, wearing a gray blazer and beige shirt, against a gray background with the Home Care Pulse logo at the bottom.

    The Bottom Line on Caregiver Turnover: How to Protect Your Profits
    Join Erik Madsen, CEO of Activated Insights, as he addresses this critically important topic and shares how you can calculate how much turnover is costing your agency, what causes turnover, and what you can do about it.

  • A promotional image for a CORE Webinar titled "Home Care Panel" features logos and names of panelists: Erik Madsen from Home Care Pulse, Shelle Womble from CoreCubed, Peter Droubay from Caring.com, and Gregg Mazza from Home Care Breakthrough Solutions.

    Home Care Boardroom: How to Get More Clients and Grow Your Revenue in 2019

  • Image with a dark background showcasing the "2019 Best of Home Care® Awards." From left to right, icons representing "Provider of Choice," "Leader in Excellence," and "Employer of Choice" are displayed under the main title. The image also features the "Best of Home Care" logo in the top right corner.

    2019 Best of Home Care Awards

  • Todd and Tyler_Website Featured Image

    Optimizing Your Caregiver Recruitment Strategy

  • Aaron Marcum Webinar Presenter

    How to Leverage Your Office Staff to Make Your Agency a Caregiver Retention Powerhouse

  • Recruiting Caregivers Webinar

    The Top Ten Reasons Your Caregivers are Leaving and How to Keep Them