HomeWell Senior Care Announces Partnership with Activated Insights

HomeWell and Activated Insights have teamed up to survey the clients and caregivers of HomeWell franchises and gather detailed client/caregiver experience data to help them enrich their quality of care and keep a continual pulse of the well-being of their clients and caregivers. 

For Immediate Release

Fort Worth, Texas May 1st, 2019 – HomeWell Senior Care, Inc., one of the nation’s premiere franchisors of senior home care services, today announced a partnership with Activated Insights, the home care industry’s leading satisfaction management and data firm.

Effective immediately, the partnership with Activated Insights will give HomeWell Senior Care agencies throughout the US and Canada the ability to measure client and caregiver satisfaction by gathering regular feedback through live phone surveys. The data received will then be funneled to the HomeWell corporate office where it can be analyzed at both a franchise and regional level. Participating franchises will also have access to live data via an online portal.

“We strive every day to be the preeminent home care agency franchise to not only our clients, but to our employees as well,” said Lori Yount, chief executive officer at HomeWell Senior Care. “Our partnership with Activated Insights gives us the ability to focus on both the clients’ and caregivers’ satisfaction and will provide us with valuable data-supported insights at both the individual franchise and system-wide levels to best support our mission.”

This partnership comes as home care companies are increasingly turning toward data-driven strategies to demonstrate measurable value and prove outcomes to consumers as well as referral partners.

“In addition to our primary data, Activated Insights measures over 1.5 million home care data points every year,” said Michelle Sellers, vice president of operations at HomeWell Senior Care. “We plan to leverage this data to make informed decisions about our recruitment and retention strategies, our services offerings, and our brand programs. We believe this partnership will help us strengthen the ways in which we are meeting the changing needs of those who are the heart of our organization – our caregivers, our clients, and their families.”

“There’s an old saying that goes, ‘that which is measured improves,’” said Erik Madsen, chief executive officer of Activated Insights. “HomeWell’s decision to help their franchisees keep a stronger pulse on the well-being of their clients and caregivers demonstrates that they’re raising the standard for their quality of care even higher.”

In addition to gaining feedback and satisfaction data, HomeWell Senior Care agencies will also be eligible to qualify for future Best of Home Care awards based on their client and caregiver satisfaction scores.

About HomeWell Senior Care

HomeWell Senior Care provides personal care, companionship, and home maker services for seniors and other individuals, so they can remain safely in the comfort of their own home. HomeWell’s family of franchisees and staff deliver high-quality care to allow clients to live in the comfort of their own home for as long as desired. HomeWell is recognized as a Franchise Business Review Top 100 low investment franchise and continually ranks on the Entrepreneur Franchise 500 list. For more information on HomeWell or to explore franchise opportunities, visit http://www.homewellseniorcare.com or http://www.homewellfranchising.com.

About Activated Insights

Activated Insights is the home care industry’s leading satisfaction management and data firm. Each month, Activated Insights surveys the clients and caregivers of home care agencies across North America to better understand their needs. The agencies then use the data gathered in the surveys to pinpoint areas of improvement, provide better care and employment, and capture sustainable business growth. Activated Insights also conducts the annual Home Care Benchmarking Study, the most comprehensive study of home care providers in North America, and administers the Best of Home Care awards, the most prestigious awards in the home care industry.

For press inquiries, please contact:

Crystal Franz, Vice President of Brand Strategy, Marketing & Communication
817.203.8313
cfranz@homewellcares.com