Emblem featuring a blue ribbon with "Customer Experience Award 2025" text, encircled by a double line border, and a multicolored star-like symbol at the top.
Emblem featuring a blue ribbon with "Customer Experience Award 2025" text, encircled by a double line border, and a multicolored star-like symbol at the top.

The Best of the Best Customer Experience

As a senior healthcare advocate for 26 years, Pinnacle Quality Insights, now Activated Insights, has established the Customer Experience Award™ to ensure that every resident/patient receives exceptional assistance from their provider. We conduct thousands of monthly surveys, focusing on long-term and post-acute care, to establish a comprehensive review of our clients.

Every year, we recognize clients who have excelled at providing a superior customer experience for their patients/residents. Receiving a Customer Experience Award™ is no small feat. Out of the 1,800 care providers we have and 112,000 customer interviews we conduct each year—only those in the 85th percentile or higher receive this award.

The Ultimate Goal

With that in mind, we have found that customers who focus on improving the lives of those they serve, not just on receiving high scores, do the best at achieving an excellent customer experience in the long run.

We believe that the ultimate goal in gathering customer feedback is to help you provide the best possible care. As a result, our products and resources support this methodology. We encourage our clients to always put their customers first.

Our Personalized Interview Process

Here at Activated Insights, formerly Pinnacle Quality Insight, our interview process measures customer satisfaction differently than other companies. Instead of administering paper surveys to our clients’ customers, we make personal phone calls to interview each customer and gather feedback.

Our friendly and professional interviewers expertly record satisfaction scores and transcribe customers’ comments to ensure you receive the best feedback possible. Our phone survey process enables us to gather feedback from more people, making it possible for even small facilities to receive a high level of accuracy in their sample size.

We also reach out to a percentage of a facility’s patients/residents each month and return the feedback as soon as the month is complete. This process enables you to address concerns immediately to ensure your customers are receiving the best experience possible.

Award Categories & Scoring

Those who receive a Customer Experience Award™ have scored well in one of the following categories depending on their provider type:

  • Overall Satisfaction
  • Nursing Care
  • Dining Service
  • Quality of Food
  • Cleanliness
  • Individual Needs
  • Laundry Service
  • Communication from Facility
  • Response to Problems
  • Treatment/Dignity
  • Recommend Facility to Others
  • Recreational Activities
  • Professional Therapy Services
  • Admission Process
  • Overall Safety
  • Overall Customer Experience
  • Overall Satisfaction
  • Understood Procedures
  • Dignity and Respect
  • Response to Concerns
  • Involvement/Goals
  • Pace of Progress
  • Results Achieved
  • Atmosphere/Therapy Area
  • Equipment Quality
  • Knowledge/Skills of Therapists
  • Recommend to Others
  • Overall Customer Experience
  • Overall Satisfaction
  • Personal Care
  • Variety of Food/Menu Choices
  • Quality of Food
  • Dining Room Service
  • Cleanliness
  • Response to Problems
  • Dignity and Respect
  • Communication
  • Activities
  • Move-in Process
  • Transportation Needs
  • Security and Safety
  • Recommend to Others
  • Overall Customer Experience
  • Care of Patients
  • Communication
  • Specific Care Issues
  • Caring Staff
  • Recommend Agency to Others
  • Overall Satisfaction
  • Knowledge of Staff
  • Staff Accessibility
  • Promptness/Timeliness of Visits
  • Health Care Needs Met
  • Communication from Agency
  • Family Needs Met
  • Pain/Symptom Management
  • Response to Problems
  • Licensed Nurse Services
  • Aide Services
  • Volunteer Services
  • Social Work/Community Service
  • Chaplain Services
  • Recommend Agency to Others
  • Overall Customer Experience
  • Overall Satisfaction
  • Personal Care
  • Dining Service
  • Quality of Food
  • Cleanliness
  • Telephone Service
  • Laundry Service
  • Communication
  • Response to Problems
  • Treatment/Dignity
  • Recommend to Others
  • Meeting Goals
  • Professional Therapy Services
  • Overall Customer Experience

Check here to see if a company has achieved a Customer Experience Award™ this year or in previous years.