A badge image with a red top half and a blue bottom half. The top reads "Great Place to Work" in white text, and the bottom reads "Certified USA" in white text.

Congratulations

It’s a wonderful achievement to get your organization certified. Now, how do you promote it internally and externally?

Watch this 2 min video on the step-by-step process to promote and get results from your certification:

How Senior Care Providers Promote Their Certification:

Three people are smiling and conversing, with two younger adults sitting next to an elderly woman in a living room setting. On the right, there is a "Great Place to Work Certified" badge. The caption celebrates a workplace certification by "Great Places to Work.
Image of an email signature for "Leah Amanti," a Recruiting Coordinator at Holiday Retirement. It includes contact details, links to Facebook and LinkedIn, and mentions "Great Place to Work" certification with the text "Proud to be a part of a Great Place to Work.
Six women, all wearing green t-shirts with a blue logo and colorful leis, are standing in front of a building entrance. Above them is a sign that reads "Thank you for making us a Great Place to Work!" with the Great Place to Work Certification emblem and the Spiritrust Lutheran logo.
A red Ford Focus car is seen in traffic with the words "Nurse Car" in large yellow letters on the rear. "Great Lakes Caring" and "Home Health" are also displayed on the car, along with the company's phone number and a "Great Place to Work" decal on the side.
Two smiling women hold up a frame together that says "#DifferenceMaker" and "I choose Senior Star" along with various inspirational phrases. They stand in a wood-paneled room with a framed painting on the wall behind them.
A blue and white striped towel hanging in an office setting with the logos "Seabrook - Add More Living to Your Life" and "Great Place To Work." The background shows office furniture, including desks and chairs.

Internal Celebrations

CEO Announcement
Consider asking your CEO to send out an email congratulating the organization on getting certified as a Great Place To Work. It’s important for him or her to thank everyone for giving their feedback, as well as point out that the organization recognizes there is still room to improve and that the work is underway.

Employee parties
Vi celebrated at each of their 10 CCRCs (life plan communities) and hired a photographer to capture the celebrations. They also created this beautiful video:

Employee giveaways
You can order items from the Great Place To Work store, at greatplacetowork.com/store. Or you can use your certification logo (from your Program Manager) and create your own items!

A gray zip-up hoodie with a small front pocket. The hoodie features a red and blue embroidered patch on the left chest that reads "Great Place to Work Certified 2019." The background is white.
Two coffee mugs are shown. One mug is black with white interior, and the other is white with red interior. Both feature a logo that reads, "Great Place To Work Certified 2018 USA" in red, blue, and white colors on the front.
A black zip-up hoodie with white drawstrings and a front pocket. The left chest area features a small rectangular logo with red and blue text that reads, "Great Place to Work Certified." The hoodie is displayed against a plain white background.
A clear reusable water bottle with a gray lid featuring a label that reads, "Great Place to Work Certified 2018 USA" in red, white, and blue colors.
Two T-shirts are displayed against a white background. The front T-shirt is red and the back T-shirt is white. Both have a badge on the chest with the text: "Great Place to Work Certified 2020-2021." The badge is red and blue on the white T-shirt and white and blue on the red T-shirt.
A white tote bag with red straps and base. The front pocket features a blue, red, and white rectangular logo displaying the text "Great Place To Work. Certified 2018 USA.
A gray backpack with black straps and buckles is shown. A red and blue patch on the front reads "Great Place To Work Certified 2018 USA." The backpack has a minimalist design with a top flap and side pockets.
A blue drawstring backpack displays a logo with the text "Great Place to Work" in white on red, and "Certified 2018 USA" in white on a blue background beneath it. The bag's drawstrings are black, and there are metal eyelets at the corners for reinforcement.

External Promotion
Share On Social Media

Internal Celebrations

Change Your Email Signature

Why not show off your Certification in all employee communications? Ask employees to add the Certification badge to their email signatures.

An email signature with contact information for a Recruiting Coordinator at Holiday Retirement in Winter Park, FL. It includes links to Facebook and LinkedIn. A banner at the bottom displays "Proud to be a part of a Great Place to Work," with a certification badge.
The image shows the Microsoft Outlook logo, which is a stylized blue "O" on a darker blue background resembling an open envelope, suggesting email communication.

Outlook Instructions here

Icon of an envelope with a red and white color scheme, representing the Gmail logo. The envelope has a red outline forming the letter "M" on the white background.

Gmail Instructions here

Publish A Press Release

Here’s a sample press release template. Feel free to use the included quote verbatim, as attributed.

(Organization logo)

  • Contact: (Name of Primary Contact)
  • Phone: (Contact Phone Number)
  • Email: (Contact Email Address)

(Date of Release)

[ORGANIZATION] Certified as a Great Place To Work®

[City, State] – Great Place To Work Institute has honored [ORGANIZATION] with certification as a Great Place To Work. The certification process considered more than 1,000 employee surveys from across [ORGANIZATION’s] locations. Great Place To Work, an independent research and consulting firm, evaluated more than 60 elements of team members’ experience on the job. These included employee pride in the organization’s community impact, belief that their work makes a difference, and feeling their work has special meaning. Rankings are based on employees’ experiences, no matter who they are or what they do.

[Insert quote from CEO, CHRO, or other executive at your organization, potentially touching on:

  • Metrics, especially financial measures, of the top one or two relevant culture programs that have improved your competitiveness
  • Workplace practices regarding attracting and retaining desirable employees
  • Programs that support all employees in living and working, regardless of who they are or what they do for the organization

Example: “[ORGANIZATION] has a culture all its own, and we’re proud that we are recognized for being a Great Place To Work. Our rich history of diversity, hard work, and economic vitality help make us who we are.”

[Insert specific examples of how ORGANIZATION built or enhanced their specific culture.]

“We applaud [ORGANIZATION] for seeking certification and releasing its employees’ feedback,” said Dr. Jacquelyn Kung, of Great Place To Work’s senior care affiliate Activated Insights. “These ratings measure its capacity to earn its own employees’ trust and create a great workplace for high performance.”

About [ORGANIZATION]:
[Placeholder for Organization information]

About Great Place To Work

Great Place To Work is the global authority on high-trust, high-performance workplace cultures. Through its certification programs, Great Place To Work recognizes outstanding workplace cultures and produces the annual Fortune “100 Best Companies to Work For®” and Great Place To Work Best Workplaces lists for Millennials, Women, Diversity, Small & Medium Companies, industries and, internationally, countries and regions. Through its culture consulting services, Great Place To Work helps clients create great workplaces that outpace peers on key business metrics like revenue growth, profitability, retention and stock performance.

Learn more at Greatplacetowork.com and on LinkedIn, Twitter, Facebook and Instagram.