The Participation Summary provides an overview of the participants whose data is included in this Report, including years in business, provider type, geographic location, and annual revenue. This section gives insight into the makeup of survey respondents who made this year’s Report possible.

The Sales & Marketing section dissects the variety of strategies and channels currently being used by post-acute care businesses to help you evaluate the best approach for your own organization. This section encompasses data about customer and employee acquisition and retention, including the top channels for consumer and referral marketing, conversion rates, and acquisition costs. These findings will help you determine whether your sales and marketing programs measure up to other businesses within your region and revenue range.

As the industry continues to combat the historic staffing shortage, care staff recruitment and retention remains the highest concern for all post-acute care organizations. The Recruitment & Retention section takes a look at the most common hiring and staff retention practices, evaluates the effectiveness of these methods, and breaks down which turnover challenges are most relevant to your geographic region. This section also analyzes what constitutes a competitive compensation, benefits, and training package for your region to help you create your own unique strategy for improving the employee experience.

Inadequate training continues to be one of the most frequent complaints from employees who work in the long-term and post-acute care industry. With that in mind, this section is designed to help you evaluate your training program compared to your peers as you uncover areas for improvement. The following information is catered to help you drive compliance, reverse turnover, and improve overall care outcomes.

The Finance section offers you a look into the average balance sheet of other businesses within your region, revenue range, and the industry as a whole. You’ll also find crucial data about post-acute care organizations’ revenue, expenses, payer sources, and profit and loss comparisons. Using this information, you can compare your business expenses to others in the industry and identify areas where you may be overspending. The Finance section also covers median billing rates by region to help you keep your pricing competitive.

The Operations section reveals the largest threats facing your business in the coming year, according to the data, and what you need to do to prepare. It contains key data points to help you evaluate your day-to-day operations, identify opportunities for refinement, and build strategies to improve. In this section, you can evaluate the internal management of your company with information on turnover rates, staffing numbers, salaries and benefits, and readmission rates.