Many home care providers start their home care agency because they are driven by a desire to make a difference. When you started your home care agency, you did it for a reason. Whether it was personal or business related, you started it because you wanted to make a difference in senior care. At Activated Insights, we are huge advocates of knowing your “why.”

Often, home care providers will lose sight of their “why.” This is easy to do as their business starts to see success. However, forgetting why you began your home care agency can ultimately impact the quality of care you provide and your client and caregiver satisfaction. By sharing your “why,” you will pass on your passion to your team members, helping you to improve your quality of service and retain your caregivers, office staff, and clients.

When I owned my own home care agency, I saw a need in the industry for quality client and caregiver feedback. When I created Activated Insights, I built it based around that need. At Activated Insights, part of our “why” is to increase the quality of life for your clients and the quality of work in your caregivers. Never losing sight of this “why” has helped Activated Insights to grow into the leading satisfaction management firm in the nation and continually provide actionable data for home care providers.

In every home care business, there will be inevitable challenges. Knowing your “why” and having your team on board can help you overcome those challenges when they arise. By catching the vision of your “why,” you’ll have a business staffed with people who are passionate about your goals and dedicated to your success. Your caregivers will have greater satisfaction in their work, which will reflect in their care, and help grow your company in the right direction. Remember, when you are consistently sharing your “why” with your entire team, accomplishing your professional and personal goals becomes far more possible.

Join me for a free CORE Webinar this month, where I will go into further detail about how knowing your “why” can help with marketing, recruitment, sales, and client and caregiver satisfaction.

All the Best,

Aaron Marcum, Founder & CEO