REXBURG, ID, September 19, 2023 – Activated Insights (HCP), a leading provider of mission critical applications that support engagement and improve care  for long term and post-acute care (LTPAC) organizations, is proud to announce the appointment of two exceptional leaders to its executive team.  

Asghar Husain joins as Chief Financial Officer (CFO), bringing his extensive experience to guide the company’s finance function as it continues to grow. Most recently, Asghar served as the CFO for
e-Telequote Insurance, where he played a pivotal role in transforming the company from a startup to a Division within a Fortune 1,000 company. Asghar previously served as head of finance for McKinsey & Company, Canada.  

Louie Frank is welcomed as the inaugural Chief Revenue Officer (CRO), leveraging his go-to-market knowledge and capabilities in demand generation and commercial execution to accelerate revenue growth. Louie’s track record includes contributing to the remarkable revenue growth and scaling of businesses, exemplified during his tenure at Vanco and Ability Network. As part of Activated Insights’ executive team, Louie will lead the Sales and Marketing departments, aligning the company’s growth strategy with the market opportunity and enhancing its position as a technology leader in the post-acute and senior care industry. 

Both appointments underscore Activated Insights’ commitment to enhance engagement, care, and outcomes across the care continuum. Asghar Husain’s financial leadership and Louie Frank’s revenue expertise will complement the company’s commitment to help LTPAC providers deliver exceptional service to their employees and the people in their care. 

Bud Meadows, CEO of Activated Insights, expressed his excitement about the new additions, stating, “We are thrilled to welcome Asghar Husain and Louie Frank to our leadership team. These two seasoned leaders’ values align seamlessly with Activated Insights’ mission, and we are confident in their ability to drive our continued success.” 

In early 2023, Activated Insights achieved significant milestones through the strategic acquisition of Activated Insights and Pinnacle Quality Insight. This transformative move extended the company’s technology platform across the LTPAC market. This new platform not only resulted in an improved care experience for patients but also bolstered employee engagement, leading to increased satisfaction levels among customers and employees.  

As Activated Insights enters 2024, these strategic steps and exceptional appointments position the company for further growth and innovation, setting the stage for continued advancements that will benefit stakeholders across the care continuum. 

For media inquiries or additional information, please contact Paul Janes at paul.janes@homecarepulse.com. 

About Activated Insights

Activated Insights, a Cressey & Company LP portfolio company, is dedicated to supporting LTPAC providers with critical applications, insightful analytics, and clinician enablement, all aimed at enhancing engagement, care, and outcomes. Activated Insights also conducts the annual Benchmarking Report, the most comprehensive survey of providers in North America, and administers quality awards programs to senior living agencies that achieve best-in-class satisfaction scores. For more information, visit homecarepulse.com.