Activated Insights is making key leadership investments to reflect company growth and the ongoing effort to provide agencies with a long-term solution to caregiver shortages. 

REXBURG, Idaho, November 23, 2021 — Activated Insights, a leading provider of experience management, training, and reputation management, has announced today that it is making key leadership changes and investments to reflect company growth and the ongoing effort to provide agencies with a long-term solution to caregiver shortages. 

In September, Activated Insights shared a new brand identity for its solutions within the home care industry and other post-acute end markets. As part of the continuation of the changes made over the last couple of months, Activated Insights is investing in more leadership seats to ensure that the company is well-positioned for current and future expansion.  

The following changes have taken place effective November 2021: 

  • Erik Madsen is stepping aside from his role as Chief Executive Officer to spend more time with family and in service with his community in Rexburg, Idaho. Although his day-to-day involvement will dissipate Erik will still be involved with Activated Insights as an investor.  

  • Todd Austin is filling the new role of President of Activated Insights, where he will be implementing the company’s mission and vison, managing the executive team, and overseeing all the finical aspects of the companyTodd has served as Chief Operating Officer for four years at Activated Insights 

  • Brian Zeichick has taken the role of Chief Product Officer. Brian brings over 20 years of experience leading product design and strategy for healthcare technology companies. Prior to Activated Insights, Brian led the user experience design team at MedAnalytics to deliver innovative products to the healthcare analytics market. Brian’s extensive experience includes companies such as eProcratesQuadramedCareFxNible Storage, LinkExchange, and Merced Systems. 

  • Amber Monroe, customer success and healthcare technology veteran with a long history of leading successful teams at companies like Optum and PracticeSuite, has joined Activated Insights as Director of Customer Success. Amber has over 15 years of experience in the healthcare industry, with proven success in building and scaling customer success departments and deploying proactive methods to optimize the customer experience.  

  • Joshua Kondik is joining Activated Insights as Vice President of Sales. Josh brings over a decade of healthcare technology experience with companies such as Athenahealth, GE Healthcare, ABILITY Network, and Greenway Health. Josh has partnered with some of the largest healthcare organizations in the country to improve sales processes and scale growth.

     

“This is a significant moment in Activated Insights’s history, and I’m grateful for Erik’s leadership over the last seven years,” said Chris Bennett, Executive Chairman of Activated Insights. “Equally, I’m excited for what the future holds under Todd’s leadership. His vision, dedication, and passion for our organization and customers has been critical to our ability to scale the last four years and will only be enhanced with these key additions to the team.”

These additions will help propel Activated Insights’s future momentum as it continues a period of unprecedented growth. The combined expertise of its new leadership team will play a key role in furthering Activated Insights’s mission to empower care providers to deliver more quality care in the home.

“I’m thrilled to be a part of a company that guides home care agencies to provide excellent care and employment,” said Todd Austin, President of Activated Insights. “We know every agency needs insights, training, and tools to meaningfully improve every client and caregiver experience. With the launch of the Care Intelligence Platform, we didn’t want that to be the end, but the beginning — and that’s why the investment into our team is one of many steps we will take to continue to empower every person to receive the highest quality of care at home.”

To learn more about Activated Insights’s ongoing effort to help post-acute agencies improve care outcomes and combat worker shortages, visit: https://activatedinsights.com/care-intelligence/.

About Activated Insights:

Activated Insights leads the home care industry in experience management, online training, and review management. Through its Care Intelligence Platform, Activated Insights empowers home care providers to attract and retain caregivers even an a historic caregiver shortage. Activated Insights also conducts the annual Home Care Benchmarking Study, the most comprehensive survey of home care providers in North America and administers the annual Best of Home Care awards to agencies that achieve best-in-class client and caregiver satisfaction scores. For more information, visit https://activatedinsights.com/.

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