After undergoing a brand unification of their own, Activated Insights shares its most popular free resources to help you communicate your value to the long-term and post-acute care market.
This year, Activated Insights (formerly Home Care Pulse) underwent a huge brand unification.
After acquiring four additional companies last year to offer complete support for recruitment, retention, training, and customer satisfaction in the long-term and post-acute care space, it was time for all identities to merge into one as Activated Insights.
This brand unification sparked conversation across the industry and guided much of our content towards helping other businesses in home care and senior living strengthen their own brand.
Based on our most downloaded resources, with insights from our content experts on their favorite resources we produced in 2024, these staff picks will help any provider looking to:
Resources to Create a Culture Employees Will Leave Your Competitors to Join
What’s Gratitude Got to Do with It? How Employee Recognition Makes or Breaks Retention Rates
Why it’s popular: Employee recognition received the lowest Overall Satisfaction Score from care staff this year in our latest Activated Insights Benchmarking Report. Mental health advocate and expert in Aging Services, Chris Magleby, shares how to enhance staff appreciation through the science of gratitude and its impact in the workplace.
How it will help you build your brand: In this free on-demand webinar, explore how gratitude can reshape your work environment, create a thriving company culture where employees feel valued, and increase staff retention. This webinar includes:
Caregiver Appreciation Brainstorming Sheet
Why it’s popular: Activated Insights surveys tens of thousands of employees in the long-term and post-acute care industry to learn what they wish their employers (you) would start or stop doing. During these interviews, we ask the question, “How do you like to be recognized when you do a good job?” This free brainstorming sheet contains their most popular responses with follow-up suggestions on how to execute them.
How it will help you build your brand: This free resource will help you:
Effective Listening in Person-Centered Care
[Access Free Course Materials]
Why it’s popular: According to the latest Activated Insights Benchmarking Report, care staff are most satisfied with their care plan matching, and customers are most satisfied with the ability of your care staff! This has increased overall satisfaction to unprecedented levels not seen in the last few years.
To help nurture this crucial care professional to customer/patient relationship, this downloadable PDF gives your staff free access to a micro-learning course designed to help your employees create more meaningful connections and health outcomes for those in your care.
How it will help you build your brand: Enhance your staff’s listening skills by encouraging your staff to complete the micro-learning course, “Making Every Conversation Count,” to strengthen the relationship between your employees and customers/patients. This printable resource makes it easy to display on your company’s bulletin boards near posted schedules, time clocks, or bathroom stalls where your staff will see it and offers:
How to Intentionally Create a Culture that Maximizes Your Staff’s Potential and Increases Care Outcomes
Why it’s popular: As a follow-up to our most popular downloadable resource from last year, the Culture Cultivation Worksheet, Todd Austin walks providers through how to maximize each section step-by-step in this interactive presentation.
How it will help you build your brand: Whether you’re in control of it or not, your company’s culture is the backbone of your business’ success or downfall. With providers facing an industry-wide employee turnover crisis, it’s clear that cultivating a strong, supportive culture is no longer optional—it’s essential.
A well-nurtured culture not only retains staff but also unlocks their full potential, leading to better care for residents, less strain on your team, and a more cohesive work environment.
In this interactive webinar, you’ll learn:
Crisis Management and Supporting Your Staff: How to CARE for Your Caregivers When it Matters Most
Why it’s popular: Healthcare workers care for people who are in their own crises and often place the healing and wellbeing of others first. But what happens when the caregiver needs to be taken care of? If you are a leader in your organization, are you prepared to deal with crises that your staff may be experiencing? This blog article outlines how to ensure your staff’s wellbeing, thus investing in their retention, by putting their needs first.
How it will help you build your brand: As crises continue to come and go, within and outside of your organization, learn tips to cultivate your staff’s emotional resilience to stay long-term in your employment and cope with difficult life circumstances on or off the job using the CARE acronym:
Resources to Practice Person-Centered Care for Increased Customer Satisfaction
Using Person-Centered Care for Challenging Behaviors
Why it’s popular: Particularly in long-term and post-acute care, as people advance through levels of the healthcare continuum, a change in living situation or loss of independence can cause challenging behaviors. As the second most-read article on our blog this year, this resource outlines Activated Insights’ six person-centered concepts as a set of keys to unlock meaningful connections and develop a rapport with the people in your care.
How it will help you build your brand: Prepare your company to know how to manage and care for the most common challenging behaviors in the industry using Activated Insights’ person-centered care concepts:
What to Do When Dementia Flips the Script for End-of-Life Care
Why it’s popular: This webinar with award-winning end-of-life author and educator, Barbara Karnes, focuses on two crucial subjects that should be a part of any organization’s compliance training: Alzheimer’s disease and end-of-life-care.
How it will help you build your brand: As an estimated 6 million Americans are currently living with Alzheimer’s disease, with this number expected to become 13 million by 2050 according to the Alzheimer’s Association, only those prepared to provide specialty memory care will survive the surge.
As every sector of long-term and post-acute care deals with end-of-life care, learn the critical topics and effective approaches to care for people with dementia at the end of life from one of the leading authorities in the industry on the topic.
Using Person-Centered Care to Support Older Adults in the LGBTQ+ Community
Why it’s popular: According to the National Center on Elder Abuse (NCEA), “52% of LGBT elders believe they will be forced to hide their LGBT identity in long-term care settings.” This research also explores that many older LGBT adults are at a high risk for elder abuse, neglect, and various forms of exploitation, with transgender older adults experiencing higher rates of discrimination and victimization than cisgender LGB older adults.
How it will help you build your brand: As the growing population ages, being able to meet the needs of those in the LGBTQ+ community is essential. This article teaches you how to apply Activated Insights’ six person-centered care concepts while caring for a diverse customer base.
3 Home-Based Care Training Trends That Are Sparking the Highest Customer Satisfaction Seen in Years
Why it’s popular: Lack of, or inadequate, training used to be the number one complaint from both customers and employees—now it’s their highest point of satisfaction. Ranked among the top five most-read articles on our blog this year, this resource reveals what changed by exploring the trends, tips, and strategies from the 2024 Activated Insights Benchmarking Report.
How it will help you build your brand: Those who offer at least eight orientation hours and 12 hours of ongoing training (an average of seven hours additional training per employee) see an increase of $1,103,291 in revenue. Learn the three most important elements of an established career ladder, according to the data, to see enhanced satisfaction and retention from both your care staff and customers.
Resources to Bolster Your Business’ Reputation to Attract High-Quality Hires
Best of Home Care Awards
Why it’s popular: Every year, thousands of home-based care providers work towards earning a Best of Home Care Award to prove that they have the highest client and caregiver satisfaction in their area. As each award is based on satisfaction ratings collected during third-party interviews with verified clients and caregivers, prospective customers can search this site to confidently locate the best-fit agency in their area to deliver the highest quality care for their loved ones.
How it will help you build your brand: In the long-term and post-acute care industry, reputation is everything. That’s because prospective customers aren’t thinking about receiving care until they need it. Qualify for a Best of Home Care Award to stand out from your competitors and prove your quality of care.
5 Caregiver Deal Breakers That May Be Hurting Your Reputation
Why it’s popular: The annual care staff turnover rate for providers last year rose to 79.2%, increasing by 14% over the last two years. As almost four out of every five employees will quit by the end of the year, to say providers are in a never-ending cycle of recruitment and retention is an understatement. In the top five most-downloaded webinars this year, learn what Activated Insights survey data reveals about the most critical issues that are driving away your care staff and damaging your reputation.
How it will help you build your brand: Unlock the potential to strengthen your organization by understanding the key factors that impact caregiver retention. Learn how addressing common but often overlooked deal breakers can enhance your reputation, reduce turnover, and foster a more engaged and loyal workforce. Gain practical insights to create a workplace that caregivers are proud to be a part of.
How to Improve Interview Show-Up Rates & Get More Employees to Their First Shift in Senior Living and Home-Based Care
Why it’s popular: Employees ghosting an interview or first shift is a widespread frustration shared by all providers in the long-term and post-acute care industry. With ever-increasing turnover rates, providers are left to balance hiring enough staff to care for their clients, versus attracting and retaining high-quality staff who will stay. As our Recruit research shows that your best candidates are taken off the marketplace within 48 hours, your interview and onboarding process needs to focus on ease, convenience, and speed.
How it will help you build your brand: In our top five most downloaded webinars, gain insights on how to:
The 10 Step Plan for Recruiting and Retaining Top Talent in Home-Based Care and Senior Living
Why it’s popular: The average home-based care provider spends approximately $174,174 on turnover costs a year, while the typical senior living provider forks out over $210,000 to replace their staff annually.
To make matters worse, almost half of this turnover occurs within the employees’ first 100 days on the job. Meaning you’re spending about $200k on employees who last about 12 weeks.
That’s about $2,000 a day.
The doors stop here. In our most-read blog article of the year, this resource solves the two-pronged problem of recruitment and retention by sharing the five best practices to recruit like your retention depends on it, and how to retain those newly recruited employees.
How it will help you build your brand: This article will help you combat the high costs of turnover, double your number of qualified applicants, and increase employee retention by as much as 65% as it answers:
Resources to Turn Your Business’ Data into Data-Driven Business Decisions
2024 Activated Insights Benchmarking Report for Home-Based Care: Home Care, Home Health, & Hospice
Why it’s popular: A record-breaking 1,000+ providers across North America participated in the 15th Annual Activated Insights Benchmarking Report, our biggest resource of the year in 2024. This 200+ page Report offers industry insights for providers across the nation to benchmark their performance, learn from the experts, and make data-driven business decisions.
How it will help you build your brand: This widely adopted report is shaping industry conversations across the nation. While this Report is the only resource not for free, we outline its top findings to give you an idea of all the insights available inside to show you how to turn benchmarking data into business decisions.
Sales Per Full-Time Employee
Why it’s popular: Our interactive worksheets are some of our most popular resources because they help walk you through your data to get the answers you need specifically customized to your needs.
How it will help you build your brand: Knowing your sales per full-time employee (FTE) is a game changer for understanding and improving productivity, operational efficiency, and employee motivation. Download this free worksheet to calculate and maximize your sales per FTE.
Audit-Ready: Proven Strategies for Excelling in Surveys and Inspections
Why it’s popular: Are you ready for the next time a surveyor walks through your door? Whether you’re preparing for a federal, state, or accreditation audit, staying ahead of compliance challenges is critical for healthcare administrators. In one of our top five most popular webinars co-hosted by Activated Insights and QAPIplus, combines unmatched expertise to equip you with actionable strategies to ensure your organization is always survey-ready.
How it will help you build your brand: Healthcare surveys are often unannounced, and preparation can save your organization time, resources, and reputation. Learn how to build a compliance culture, conduct effective self-surveys, and implement practical training to ace your next audit with confidence.
Tell Your Story with Activated Insights
Your company’s brand speaks before you do. It’s the first thing customers notice about your business. And first impressions matter.
Uncover your business’ blind spots, strengthen and refine your company’s reputation, and recruit and retain the best candidates on the market with Activated Insights. Call us at 877.302.0899 or contact us today to start discussing a plan to help improve your staffing and service capabilities.
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