How Automated Recruiting Software Grew Klipsch Senior Care’s Interview Rate

From No-Shows to Reschedules: How Automated Recruiting Software Increased Klipsch Senior Care’s Interview Show Rate by 40%

It’s a vicious cycle all too familiar for providers in long-term and post-acute care. A candidate applies and an interview is booked, only to result in a no-show—leaving long-term and post-acute care providers overwhelmed, overworked, and out of staff in the never-ending revolving doors of recruitment and retention.

For Klipsch Senior Care, a Home Instead franchise, this scenario happened in one out of every five interviews. The company was securing interviews with high-quality candidates, only to be left back at square one when they didn’t show up. Not only was this disheartening for recruiters but left other staff members to pick up the slack, eating into the company’s efficiency and productivity.

This all changed with automated recruiting software. Recruit, Activated Insights’ comprehensive home care recruitment solution, ran automated reengagement and nurturing drip campaigns to help elevate Klipsch Senior Care’s recruitment process and interview appearances.

What is Recruit?

Activated Insights Recruit is an automated recruiting software that allows you to automate outreach and engagement in your hiring process, ensuring senior living and home-based care providers can seamlessly connect, qualify, and interview top candidates faster than ever. With this comprehensive solution, a single recruiter can produce the results of an entire team with automated voicemail drops, text messages, qualification surveys, interview scheduling, and more.

The best part about Recruit? It seamlessly integrates with the most popular applicant sources and tracking systems to supercharge your hiring potential. In addition to increasing your odds of acquiring top talent, Recruit simplifies scheduling, increases efficiency, and helps your company stay top of mind with applicants.

Automated Reengagement & Nurturing Campaigns: How Klipsch Senior Care Performed Recruitment CPR

The phrase, “Right person, wrong time,” doesn’t just pertain to relationship advice—it also applies to recruiting care staff. The demand for qualified caregivers often outpaces supply, leaving agencies scrambling to fill vacancies and manage turnover.

In 2021, Klipsch Senior Care in Indiana decided to tackle these challenges head-on by implementing Recruit, helping them streamline their hiring process. With Recruit, Klipsch Senior Care could connect with applicants quickly, nurture their interest over time, and strategically reengage with top talent, even after initial rejection.

One day, a candidate from Evansville, Indiana applied to work at Klipsch Senior Care, only to end up choosing to work for another company, perpetuating the ongoing challenges of recruitment and retention. For many organizations without automated tools, this would have been the end of the story, as the likelihood of seeing that candidate again would have been slim to none. However, for Klipsch Senior Care, the story was far from over.

Six months after the candidate from Evansville initially turned Klipsch Senior Care down, Recruit sent an automated follow-up message assuring the applicant that they would love to have them back for an interview if they were still interested. This simple but effective reengagement campaign transformed what would have been a missed opportunity into a promising hire.

Now, the hook was set. With the help of Recruit’s automated reengagement and nurturing campaign, Klipsch Senior Care’s Recruitment Lead, Roy Robertson, found himself onboarding candidates who had applied long before he was hired to recruit them.

Applicant profiles that would normally be lost along the recruitment pipeline were being resurrected at the right time for them. Robertson said, “To me, that is the value of Recruit.”

Instead of losing potential talent in the recruitment pipeline, Recruit enabled Klipsch Senior Care to strategically reengage candidates when they were more likely to say yes. This shift not only improved the hiring process but also reinforced the agency’s ability to build lasting relationships with candidates, even in a challenging labor market.

Speed, Convenience, & Ease: Shifting Response Time from Three Days to One Hour

Research shows that your best candidates are off the market in 48 hours, a statistic that highlighted a significant challenge for Klipsch Senior Care. Like many in the post-acute care industry, the agency struggled with a lagging response time of two to three days before implementing Recruit. This delay led to missed opportunities, as qualified candidates moved on to other offers before Klipsch Senior Care could even respond.

The integration of Recruit with their HR software fundamentally changed their approach. With automated workflows in place, Recruitment Lead Roy Robertson was able to ensure that every applicant received a personalized response within an hour of applying, decreasing response time by 97%. This remarkable reduction transformed their hiring process and positioned them as an employer of choice in the competitive caregiving market.

• “It’s invaluable for a recruiter, at an individual office level, to be able to engage with 15 to 20 candidates and make it personal but not be constantly tied to a phone.”

The benefits didn’t stop at faster response times. Recruit’s automated systems also significantly improved show rates for interviews.

• “[Recruit] helps keep employees engaged from the time they schedule that interview to the day before, where they get a reminder an hour before. As a result, we’re getting fewer no-shows and more rescheduling. To me, that’s still a win… because we’re keeping the candidate engaged.”

Upon gathering feedback from his new hires, Robertson understood the value in personalizing his automated outgoing text messages. After all, engagement isn’t just about speed; it’s also about personalization. New hires credited the GIFs and emojis in his messages to be the difference between Klipsch Senior Care’s text messages sounding automated versus acting as a testament to the company’s unparalleled response time. These small details helped the company’s communication feel authentic and approachable, turning what could have felt like generic outreach into a standout candidate experience.

• “Because we have to wait for background checks to come back, there is sometimes a week gap between an offer and [an employee’s] first day. Being able to stay engaged with them and to follow up on their onboarding paperwork in the meantime is terrific.”

The results spoke for themselves: faster onboarding times, reduced no-shows, and a more engaged pool of applicants didn’t just lead to more hires but also led to better hires. By leveraging Recruit’s tools, Klipsch Senior Care didn’t. Instead, they achieved the best of both worlds: a streamlined process and a higher caliber of care staff to meet their growing needs.

Optimizing the Staff You Have: Using Advanced Recruitment as a Retention Tool

Managing recruitment for five Home Instead franchise locations is no small task, and for Klipsch Senior Care’s Recruitment Lead, Roy Robertson, the stakes are high. In an industry plagued by a 77% annual employee turnover rate and rising interview no-show rates,
many home-based care providers have depleted their resources to the point where there aren’t enough care employees to go around.

To succeed in this environment, recruitment strategies must go beyond simply filling positions—hthey must attract high-quality, long-term candidates through data-driven recruitment and retention. Recruit allowed Robertson to do just that by optimizing every stage of the hiring process.

• “I really appreciate the automations, the triggers, and just frankly, the ease of use of [Recruit]… I have the visibility to say, ‘Hey, this person’s actually a little bit closer to this office. Let’s reallocate their application over here,’ and with Recruit, that communication is seamless.”

This seamless communication and precision placement helped Klipsch Senior Care address two major challenges simultaneously: improving recruitment efficiency and enhancing staff retention. By using Recruit to identify and place candidates where they would be most successful, the company created an environment where employees felt valued and empowered to succeed from day one.

• “Recruitment and retention used to be two separate roles, whereas now, I can combine that role into one.”

One way Recruit supported this dual-purpose strategy was through its customizable pre-screening process, which enabled Robertson to filter candidates based on key qualifications and attributes. This helped Klipsch Senior Care not only attract the right talent but also reduce turnover by ensuring candidates were a good fit from the outset.

Recruit didn’t just solve recruitment challenges, it redefined them. By turning a reactive hiring process into a proactive, retention-focused strategy, Klipsch Senior Care transformed their recruitment experience, all while allowing them to focus on what they do best—care for their clients. With recruitment well underway, Robertson is now looking into Activated Insight’s Retain to keep his new employees engaged and happy working for Klipsch Senior Care for years to come. By combining the power of Recruit and Retain, Klipsch Senior Care is positioning itself as a leader in not only recruiting talent but also keeping it—ensuring they can continue delivering exceptional care to their clients for years to come.

Achieve Success Like Home Instead with Activated Insights

Connect, qualify, and schedule long-term and post-acute care employee interviews faster than humanly possible with Recruit by Activated Insights.