Earn a Great Place To Work® Certification™ & Attract More Applicants

Understand how your employee experience impacts your workplace and recruiting strategies and get recognized for the great workplace you’ve built. Great Place To Work Certification sets your long-term and post-acute care company on the path to revenue growth, reduced turnover, and happier customers.

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What is Great Place To Work?

For over 30 years, Great Place To Work has served as the national standard for workplace culture. Combining thorough employee surveys with rigorous data analysis and benchmarking, Great Place To Work aims to create a database of the best healthcare companies to work for in the nation.

Through the Certification process, you can have your business evaluated. Earning a Great Place To Work Certification is extremely valuable to recruiting the best and brightest employees for your home care agency or senior services facility.

Discover the Great Place To Work Difference

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What Are the Benefits of a Great Place to Work Certification?

It’s no secret that it’s incredibly difficult to find qualified candidates in the healthcare field. It’s even harder to find qualified candidates to work in the senior and post-acute care industries, whether in-home or in a facility.

However, many candidates have indicated that a great work environment with a supportive work culture is a primary consideration when applying for jobs. Achieving a Great Place To Work Certification tells potential candidates you have exactly what they’re looking for, giving you a leg-up against the competition during the recruitment process.

The valuable data you obtain from the Certification process can also be used to identify opportunities for growth and improvement to make informed decisions that move your agency forward.

Employee Engagement & Retention

Improve satisfaction, focus on employees, and use informed insights to enhance benefits, reducing turnover by 50% and boosting millennial retention by 25%.

Insights & Benchmarking

Leverage employee feedback and data-driven culture insights for smarter decision making, perform detailed analyses, and compare your agency’s performance with industry peers.

Visibility & Branding

Earn recognition and use the Certification badge in recruitment campaigns. Access a comprehensive digital toolkit filled with shareable content and promotional materials.

4 Steps to Earn Great Place To Work Certification

We make it easy to survey your employees, uncover actionable insights, and get proof of your great workplace culture. Through four simple steps, your business can be eligible to earn a Great Place To Work Certification and gain the edge you need in the healthcare recruiting process. 

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Survey Your Employees

We conduct employee surveys over the course of two weeks. The survey is designed to be brief, taking approximately 10 to 20 minutes for employees to complete. Text messages (SMS) or emails are used for sending out survey invites.

Complete the Culture Brief

Fill out a short questionnaire about your workforce and culture. This will be used to better understand your goals and values. These results will be compared against the feedback from the employee surveys to get a holistic picture of your organization.

Earn Certification

Meet the criteria and employee feedback benchmark for a 12–month Certification, and once Certified, you’ll be eligible for consideration in the Fortune Best Workplaces in Aging Services™ List.

Increase Recruiting Success

Boost your pool of top-notch candidates by an average of 20% with the use of a personalized, royalty-free Certification badge that can be incorporated into all your recruitment campaigns and materials.

Ready to Earn Certification?

Great Place To Work is a globally recognized employer Certification with over 30 years of research, benchmarking data, and employee feedback. With a Great Place To Work Certification, candidates can be confident that the culture claims of Certified companies are backed by facts, and healthcare providers can gain valuable insights and boost recruitment for their senior care facility or home-based care agency.

To start your Certification process, share some information about your healthcare company, and a member of our team will reach out  to you shortly!

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Frequently Asked Questions

The road to Certification begins the moment you sign up. First, set up your survey date. Next, complete a culture brief. Then, we will survey your employees, and results are provided immediately upon the two–week survey completion.

To be considered for Certification, organizations must have 10 or more employees. Surveys meet strict requirements for distribution and response rates to ensure they accurately represent feedback from the company’s entire population.

To earn Great Place To Work Certification, the average score across your survey results must show that approximately 7 out of 10 of your employees are having a consistently positive experience at work.

The Great Place To Work survey measures trust in your organization and the consistency of the employee experience. It evaluates five dimensions of a high-trust company culture. Three dimensions relate to leadership actions and trust-building: credibility, respect, and fairness. The other two dimensions assess employees’ workplace experience concerning their colleagues and the organization: pride and a sense of belonging. 

Surveys are sent to all employees via text message or email, ensuring a convenient and confidential method of feedback collection.

Employees answer 14 demographic questions, providing valuable insights into your workforce, and respond to 60 statements across a 5–point consistency scale, as well as two open-ended questions to assess their perception of the workplace.

From start to finish, the Certification process takes one month (maybe less in some situations!). Once you sign up, you pick a survey start date and we survey your employees over a two–week period. Immediately upon completion of your survey period, you will get your results. 

It’s ok! Nobody outside your organization will know. With the survey process, you will receive powerful insights, including your Trust Index Score™ and industry benchmarks to help you improve.

Yes, regularly obtaining and responding to feedback is a crucial aspect of fostering a positive work environment. An up-to-date Certification is an effective signal to your employees, prospective hires, and clients that you’re committed to providing an exceptional work environment. When they see a continuous streak of annual Certifications, they’ll understand that you’ve been consistently dedicated to enhancing the work experience over the years.

Great Place To Work is a nationally recognized brand that not only allows you to benchmark your business against those in the same level of care but also competing industries for qualified applicants. Gain a competitive advantage by showcasing your commitment to fostering an exceptional work environment, which attracts top talent and resonates positively with customers.