Pre-Order One of The Industry’s Most Trusted Reports: The 2025 Activated Insights Benchmarking Report

For Home Care, Home Health, & Hospice

The largest national Report on home care, home health, and hospice offers thought leaders, stakeholders, and providers nationwide—like you—with critical business insights, patterns and trends that drive positive outcomes across the industry. The 2025 Activated Insights Benchmarking Report will be available soon. Get $300 OFF when you pre-order!

BENEFITS OF PARTICIPATING

Get a FREE digital copy of the industry report ($999 value!)

Gather key metrics about your business

Benchmark yourself against the care continuum

Shape industry benchmarks and conversations nationwide

Influence the Industry

2025 Benchmarking Report Survey
is Now Closed

Simplify Your Survey! 
Download our prep worksheet. 

Prep Worksheet Download Icon

“HCAOA proudly encourages members to participate in the survey because the data provided is an invaluable resource every year.” 

– Jason Lee, CEO, Home Care Association of America 

Logo of the Home Care Association of America. It features a blue house outline with three abstract people inside, colored in green, blue, and navy blue. To the right, the text reads "Home Care Association of America" in blue and green letters.

FAQs

  1. Guiding Resource: The Benchmarking Report serves as an essential guide for home-based care businesses, providing valuable insights for effective management and decision-making made possible by providers across the country anonymously providing their insight.
  2. Industry Influence: This report shapes national conversations by presenting industry benchmarks and new data insights that impact home-based care agencies.
  3. Data-Driven Decisions: Higher participation leads to more accurate data, enabling informed decisions, improved care quality, and accelerated business growth.
  4. Valuable Insights: Analyzing your own data will reveal critical operational insights, positioning your business for success in the coming year.
  5. Comprehensive Perspective: A larger sample size enhances our understanding of industry trends and helps forecast the future of care.
  6. Exclusive Benefits: All survey participants will receive a free digital copy of the 2025 Benchmarking Report (worth $999) and can purchase a hard copy for $150 (worth $1,299). Who should participate in the Benchmarking Report survey?

  • The Benchmarking Report is used by over a thousand post-acute and long-term care businesses nationwide to learn best practices, analyze their performance, make more informed decisions, and compare findings based on business size, revenue range, geographic region, and more.
  • Compare your company’s financial performance to the industry’s benchmarks.
  • Stay current on trends within home care, home health, and hospice sales, marketing, recruiting, turnover, training, finance, operations, and customer and employee satisfaction.
  • Learn what is working for agencies across the country, and where your efforts should be focused.
  • In addition to eye-opening data, the Benchmarking Report includes article contributions from experts in the post-acute and long-term care space who share their experience and wisdom.

The survey is open to home care, home health, and/or hospice business owners and admin staff, corporate level executives answering on behalf of businesses, or those managing a home care, home health, and/or hospice division of a larger corporation/hospital.

Activated Insights offers a prep worksheet that contains the questions from the survey that are likely to require some research on your part. Track your data using the worksheet for easier survey completion.

Utilizing the prep worksheet isn’t required for participation, but it is highly encouraged.

The prep worksheet is a free tool we provide to help you gather responses. Using the prep worksheet isn’t required to participate, but it is highly recommended and makes completing the survey easier.

Download the free prep worksheet above.

The length of the survey varies depending on the types of care your business provides and how easily you are able to gather your 2024 data. Once the prep worksheet is completed, the online survey is estimated to take around 30 minutes to complete.

If you haven’t already, we recommend setting up systems to track these critical data points for your business.

Many of the questions in the survey will be easy to answer using data from your experience management or EMR, or scheduling software.

For questions surrounding recruitment, access your Application Tracking System (ATS). Training-related survey questions will be available through your LMS or internal tracking.

The prep worksheet contains the questions in the survey that will likely require some more research on your part.

Yes. Your survey responses are confidential and will not be shared with any third party. Only specialists on our team will be able to see your data.

Yes. You’ll be able to save your progress and the system will email you a link to resume. If you lost your link or are unable to resume for any reason, please contact us at report@activatedinsights.com or 877.307.8573 and we can help you resume.

We’d love to help you! Please send an email to report@activatedinsights.com with any questions.

As soon as you complete the survey, you’ll automatically be enrolled for a pre-order of the digital 2025 Activated Insights Benchmarking Report (available late spring 2025).

Yes! Upon completing the online survey, you’ll receive an email from report@activatedinsights.com with your complete survey responses.

Pre-orders begin January 21st. The 2025 Activated Insights Benchmarking Report will be released in late spring and pre-orders will process. Subscribe to email updates below and keep you updated with news on the report, survey participation deadline reminders, and release notifications.

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