Activated Insights Releases 2021 Home Care Benchmarking Study

Learn where the industry is headed and benchmark yourself against the competition with the 2021 Home Care Benchmarking Study. 

REXBURG, Idaho, May 19, 2021 – Activated Insights, a leading provider of experience management, performance benchmarking, and caregiver/CNA training is pleased to announce the 12th annual publication of the Home Care Benchmarking Study. This report, endorsed by the Home Care Association of America (HCAOA), is the most comprehensive national study for the private duty home care industry. 

The 2021 Home Care Benchmarking Study includes data collected from over 849 agencies, representing 1924 locations.  

The Study was created to give home care agencies a better look into trends and insights within the industry and to improve their ability to make informed decisions. This year’s Study covers topics that include sales and marketing, recruitment and retention, finance, operations, technology, client/caregiver experience, and the annual Best of Home Care awards. It also contains some of the most detailed data available regarding the effect of COVID-19 on the home care industry. 

“The 2021 Home Care Benchmarking Study is one of the most important yet,” said Erik Madsen, CEO of Activated Insights. “With the impact of the pandemic, we’ve been able to gather some trends and insights on how COVID-19 has effected home care over the past year. The Study is a great resource for those trying to grow their agency in the most effective way possible. Without the numbers, there’s not a strong basis for the decisions being made.”  

“Last year, we were especially reminded that standardized data collection is essential to validating the value of home care,” said Vicki Hoak, Executive Director of HCAOA. “HCAOA values our partnership and looks forward to expanding our partnership with Home Care Pulse to establish uniform benchmarks that will quantify and demonstrate the impact of home care.”  

More information about the 2021 Home Care Benchmarking Study can be found at: https://benchmarking.homecarepulse.com/ 

About Activated Insights:

Activated Insights leads the home care industry in experience management, performance benchmarking, caregiver training, and data solutions. On behalf of home care agencies across North America, Activated Insights surveys over 300,000 clients and caregivers, and provides training to engage, retain, and improve outcomes for post-acute agencies. Activated Insights also provides tools for agencies to monitor, improve, and generate more online reviews; conducts the annual Home Care Benchmarking Study, the most comprehensive survey of home care providers in North America; and administers the annual Best of Home Care awards to agencies that achieve best-in-class client and caregiver satisfaction scores. For more information, visit https://activatedinsights.com/. 

About HCAOA:

The HCAOA provides its members with leadership, representation and education for the advancement of private duty home care. Founded in 2002, it also acts as a unified voice for over 2,500 companies and 500,000 caregivers in championing measures at both the federal and state levels, promoting cost effective, quality home care. As an association, HCAOA protects industry interests, promotes the industry’s value, and takes on industry-wide issues.