ABOUT ACTIVATED INSIGHTS

Our vision is to partner with the long-term and post-acute care industry to enable the delivery of exceptional experiences.

ABOUT HOME CARE PULSE

Our vision is to partner with the long-term and post-acute care industry to enable the delivery of exceptional experiences.

Our Mission

Supporting long-term and post-acute providers with mission-critical applications to improve outcomes for all stakeholders in the care continuum.

With over 55 million adults over the age of 65 in the US, we’re dedicated to working with the post-acute care industry to achieve that vision. We’re committed to helping you uncover your blind spots, attract and retain employees, care for your customers, and grow your business so you can focus on making informed decisions that drive revenue.

Backed by Cressey & Company for our leadership within the healthcare field and our success in propelling the industry forward, our commitment to quality continues to drive every aspect of our services. Trusted by dozens of industry partners, our software is guaranteed to build your agency a reputation that brings clients, patients, and care staff to you.

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A group of five smiling people standing in a brightly lit office. The man in the foreground wears glasses and a teal shirt, holding a laptop. Others behind him hold various items like notebooks and papers. They stand close together, exuding positivity and teamwork.

Caring for clients.
Interacting with families.
Onboarding and training your team.
Every moment matters. With Activated Insights, our promise is simple:

We’ll help you make the most of every interaction.

Our Core Values

At Activated Insights, we put our data into action.

Our research shows that centering your daily business decisions around your company’s core values will attract those who resonate with your mission and unify your employees to act towards one shared vision.

As a result, we hire, review, and reward based on these 4 values:

  • Client-focused – Meeting our customers where they need us.

  • Committed – Be present where you are.

  • Innovative – Practical in how we help create value.  

  • Accountable – Make it better through the measurement of our results. 

A graphic featuring four colored boxes with icons and text: Top left box in beige with a flame icon and the word "Committed." Top right box in light blue with hands icon and the text "Client-focused." Bottom left box in lavender with a books icon and the word "Innovative." Bottom right box in light green with a checklist icon and the text "Accountable.

Expert-Engineered Software

Our software is designed and engineered by alumni of: 
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In-Office and Remote Options

Idaho – HQ

Rexburg, ID – West Coast Office 346 Grand Loop

Tampa

4010 Boy Scout Blvd STE 525 Tampa, FL 33607

Salt Lake City

7440 Creek Rd STE 300 Sandy, UT 84093

Our Leadership Team

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Bud Meadows
Chief Executive Officer

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Todd Austin
President and COO

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Linda Leekley
Chief Clinical Officer

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John Carter
Chief Technology Officer

headshot of Louie Frank

Louie Frank
Chief Revenue Officer

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Nate Anastasoff
Chief Financial Officer

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Sarah Dirks
EVP Business Development

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John Porricolo
Senior VP of Marketing

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Mike Kenney
Senior VP of Sales

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Dima Fradkin
SVP of Engineering

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Tim Weakley
VP of Product

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Jenny Martin
VP of Customer Experience

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Chris Schwerdt
VP of Engineering

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Josh Kondik
VP of Sales Strategy and Operations

Kire Madsen

Kire Madsen
VP of Customer Success

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Sasha Erickson
Director of People Operations