Cressey & Company Makes Significant Growth Investment in Activated Insights

New partnership to focus on product development, end market expansions, and strategic acquisitions to create leading healthcare engagement and training platform. 

CHICAGO, August 4, 2021 – Cressey & Company LP (“Cressey”), a private investment firm focused on building leading healthcare services and information technology businesses, today announced it has made a significant growth investment in Activated Insights (the “Company”), a leading provider of satisfaction management, training, and performance benchmarking solutions for the home care industry and other post-acute end markets. The investment will be used to accelerate the Company’s product development efforts, amplify growth in existing and new healthcare end markets, and complete accretive strategic acquisitions.

“We are excited to partner with Cressey as we continue building Activated Insights into a post-acute technology leader,” said Activated Insights Chief Executive Officer, Erik Madsen. “Activated Insights is well-positioned in a thriving industry, with a comprehensive and value-added technology platform that is helping home care providers manage caregiver turnover while improving overall client and caregiver satisfaction and industry education. With the support of our new partners at Cressey, we aim to expand our reach while continuing to provide the best-in-class experience management and eLearning solutions our customers are accustomed to receiving from us.”

Founded in 2008, Activated Insights delivers a technology platform offering that empowers providers to improve caregiver retention, patient satisfaction, and care outcomes. The Company is also the home care industry’s leading data experts through the annual Home Care Benchmarking study and the creators of the Best of Home Care Award series that recognized the top home care providers across the nation. Activated Insights currently supports approximately 3,500 providers across home health and facility-based care settings.

Activated Insights Executive Chairman, Chris Bennett, who will continue in his current capacity, added: “The Cressey team has a proven track record as value-add partners in the healthcare technology market. We look forward to the next chapter of Activated Insights’s growth story as we continue delivering our proven solutions to healthcare organizations nationwide.”

“We are thrilled to partner with Activated Insights and its leadership team,” said Cressey & Company Partner Dave Rogero. “They have built an exceptional business founded upon continuous innovation, fostering strong customer relationships, and a commitment to excellence in customer service. We intend to leverage these core fundamentals as we accelerate the Company’s growth and expansion.”

DC Advisory and Waller Law acted as financial advisor and legal counsel, respectively, to Activated Insights, while Brentwood Capital Advisors and Ropes & Gray LLP acted as financial advisor and legal counsel, respectively, to Cressey & Company for the investment.

About Activated Insights

Founded in 2008, Activated Insights offers satisfaction management, training & compliance, performance benchmarking, and review management solutions for the home care industry. The Company is headquartered in Rexburg, Idaho. More information can be found at homecarepulse.com.

About Cressey & Company LP

Based in Chicago, Illinois and Nashville, Tennessee, Cressey & Company LP is a private investment firm focused on building leading healthcare services and information technology businesses. With a history spanning nearly 40 years, the Cressey & Company team is one of the most experienced and successful in the healthcare private equity field. For more information, visit cresseyco.com.

Media Contacts

Chuck Dohrenwend / Will Braun
Abernathy MacGregor
212-371-5999
cod@abmac.com / whb@abmac.com