WEBINAR

The Science of Staying: Discover How a KEEPing Culture Creates Lasting Retention

In this 30-minute webinar, Aaron Marcum, best-selling author, the original founder of Home Care Pulse and now CEO of the Breakaway365 coaching program, reveals how the science-backed KEEPing Culture Model helps home care leaders create environments where team members choose to stay and thrive. Drawing from positive psychology research and his years of home care leadership experience, Aaron will demonstrate how Knowledge, Engagement, Empowerment, and Partnership work together to forge authentic connections that drive retention.

Participants will gain:

    • Understanding of the KEEPing Culture Model and its impact on retention
    • Implementation strategies for Core4 Alignment to connect team members’ guiding truths with company values and vision
    • Tools to enhance team engagement using the KEEP Communication Process
    • Steps to shift from traditional retention tactics to creating a culture of belonging

In an industry where annual turnover rates often exceed 65%, this webinar equips leaders with practical tools to transform their approach – shifting focus from why people leave to understanding why they stay. Discover how to embed this retention mindset into your culture and hiring processes to build lasting, purpose-driven teams.

Presenters:
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Aaron Marcum
Founder | Breakaway365

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Wendy St. Hilaire
Director of Strategic Partnerships | Activated Insights
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