Activated Insights (formerly HCP) has released its 2024 Benchmarking Report. To celebrate its milestone 15th edition, we’re rolling out a series of webinars exploring the key findings, trends, threats, and opportunities from each section.

The first webinar in the series examines the state of Sales and Marketing in home-based care with special insight and analysis from Caring.com’s Director of Reviews and Marketing, Denise Graab.

Why Watch On-Demand?

By watching, you’ll walk away with invaluable sales and marketing data, as well as tips for using it to:

• Benchmark performance against the industry
• Identify areas of strengths and opportunities for improvement
• Discover channels and tactics with the highest ROI
• Understand what resonates with your audience
• Develop or adjust 2024 strategy and tactics

Who Should Attend?

This webinar features highly beneficial information for the following roles in home care, home health, and hospice:

• CEOs
• COOs
• Marketing Professionals
• Sales Directors and Representatives
• Business Development Representatives

Each year, home care, home health, and hospice providers use the Benchmarking Report’s rich data and key takeaways to measure, sustain, and improve performance. Watch the on-demand webinar to do the same!