The much-anticipated “silver wave” starting with the oldest baby boomers, who are turning 75 this year, is about to hit senior living. Waiting for it is an expanding number of tools to help prospective residents and their families select new places to live and to help operators draw those consumers’ attention to specific companies and communities.
The past decade has seen the arrival of the Caring.com’s Caring Stars program (2012) Fortune’s Best Workplaces for Aging Services lists and J.D. Power’s Senior Living Satisfaction Study (both 2018) and NRC Health’s Customer Approved and Employee Approved Awards (2019) to help operators stand out from their competitors.
Now add to the list U.S. New & World Report’s new “Best Senior Living” program, announced today.